Etandah Organic Day Spa
Etandah is an organic day spa focused on delivering results-driven skincare through a natural and holistic approach. Using plant-based products and intentional care, the spa creates a calming environment where clients can relax, restore, and reconnect while supporting the health of their skin.
The Approach
This project focused on translating Etandah’s balance of organic care and results-driven treatment into a clear and elevated brand. The identity needed to reflect both the natural foundation of the services and the refined experience offered in-spa.
I developed a visual identity that communicates calm, trust, and professionalism, while reinforcing the spa’s commitment to thoughtful, effective care. The result is a cohesive brand that feels grounded and refined, supporting both client experience and long-term growth.
LOCATION
Yellowknife, NWT
INDUSTRY
Organic Skincare + Spa
DELIVERABLES
Brand strategy and direction
Visual identity system
Messaging and communication framework
Marketing materials and brand applications
In-spa signage applications
The brand was developed to balance softness and professionalism, creating a visual identity that feels both nurturing and credible. Drawing from the spa’s organic philosophy, the direction focused on simplicity, natural elements, and a calming aesthetic that reflects the overall client experience.
Each element was intentionally designed to create a sense of ease and trust, allowing the brand to feel approachable while maintaining an elevated presence within the wellness and skincare space.
The Etandah logo was thoughtfully designed to reflect both the organic nature of the spa and the care-centered experience it provides. The leaf was selected as the primary symbol, drawing inspiration from the natural and organic ingredients found within the spa’s product line and treatments. This element reinforces the brand’s commitment to holistic, plant-based care and a more natural approach to beauty and wellness.
Within the leaf, delicate linework was introduced to represent the skin, our body’s largest organ, and the importance of treating it with intention and care. These lines reflect both the fragility and complexity of the skin, while also symbolizing renewal, flow, and restoration. Together, these elements create a visual mark that feels calm, intentional, and deeply connected to the Etandah experience, where organic care and results-driven treatments work in harmony.
The brand was extended across key client and marketing touchpoints to create a consistent and immersive experience. Each application was designed to reinforce the calming and professional nature of the brand while supporting day-to-day operations.
Applications include:
Business cards and core stationery
In-spa materials and client touchpoints
Marketing and promotional assets
Digital applications to support visibility and engagement
This cohesive approach ensures that every interaction reflects the same level of care and intention as the services provided.
Etandah now presents with a clear, cohesive, and elevated identity that aligns with its organic and results-driven approach to skincare. The brand creates an immediate sense of trust and calm, helping to attract and connect with clients seeking natural, high-quality care.