Your brand is more than a logo.
It’s a system of communication, perception, and trust. When done right, it becomes the foundation for how your audience understands, connects with, and chooses your business.
I’m Adele Bisaillon, an award-winning brand strategist, graphic designer, and communications specialist based in Yellowknife, Canada, with over two decades of experience working across private agencies and federal and territorial government communications.
My background spans both visual identity design and strategic communications, allowing me to bridge the gap between how a brand looks and how it speaks. Every project is built with intention, from brand strategy and messaging to logo design, rebranding, and full identity systems designed to evolve with your business.
At Brands by Adele, every brand is built with purpose.
I take the time to understand your business, your audience, and where you’re looking to grow, so every decision is grounded in strategy, not guesswork. This isn’t about creating something that simply looks good. It’s about building a brand that communicates clearly, resonates with the right people, and supports your success.
Through a thoughtful, one-on-one process, I develop brands that are cohesive, elevated, and aligned across every touchpoint.
The result is a brand that not only reflects your business—but works for it.
Our process
We start by getting clear on your vision, goals, and audience. Through strategy conversations and research, I identify what’s working, what’s missing, and where your brand has the most potential to grow.
01 - Discover
This is where strategy takes shape. We clarify your positioning, messaging, and creative direction—ensuring every decision moving forward is intentional and aligned with your business goals.
02 - Define
With a clear direction in place, I develop your visual identity. Every concept is rooted in strategy—designed not just to look good, but to connect with the right audience and elevate your brand.
03 — Design
We collaborate to fine-tune the direction. Through structured feedback and revisions, we strengthen the design so it feels aligned, intentional, and ready to represent your business with confidence.
04 — Refine
Once finalized, your brand is packaged and prepared for real-world use. You’ll receive everything you need—along with guidance—to confidently implement your brand across all touchpoints.
05 — Deliver + Launch
Your brand doesn’t stop at launch.
I provide ongoing support and guidance as you begin to implement your brand, ensuring everything stays consistent, aligned, and working as intended.
06 — Support
A collaborative, guided experience
One-on-one collaboration from start to finish
• Clear timelines and structured communication
• Strategic guidance, not just design execution
• A brand built to grow with your business
I don’t just deliver files, I partner with you to create something intentional, refined, and built for long-term success.
Beyond the Work
Creativity has always been a big part of my life, not just my work. I move between mediums depending on what’s inspiring me, from painting and weaving to embroidery and refurbishing furniture. I’m drawn to seeing potential in something and bringing it to life in a way that feels intentional and complete. That mindset naturally carries into how I approach branding.
Design isn’t something I turn on and off, it’s how I live. From my home to the colours I’m drawn to, everything connects. I’m usually in the middle of a few DIY projects, probably more than I should be, but I love the process of creating something over time.
Outside of work, I’m a wife and a mom to three teens, which keeps life full and grounded. I don’t drink coffee, I know, but I’ll always say yes to fresh peonies. And my fur baby Louie is never too far away, very much part of the creative process at this point.
At the core, my work and life are deeply intertwined. The way I see, create, and design all come from the same place, and that’s what makes the process feel natural and meaningful.
If you’d like a glimpse into my creative practice beyond client work, you can find more of my art on Instagram →
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