Charlotte Henry Home
Charlotte Henry Home is a curated home decor and interior styling brand known for its refined aesthetic and elevated approach to everyday living. Through thoughtfully selected pieces and personalized design services, the brand supports both residential and commercial spaces, helping clients create environments that feel intentional and complete.
The Approach
This project focused on translating the in-store experience into a cohesive digital presence. With both retail and design services to support, the website needed to guide users clearly while maintaining the elevated feel of the brand.
I led the development of a custom e-commerce website, incorporating curated visuals, including original photography, and structured content to support both product discovery and service navigation. The result is a seamless and sophisticated online experience that strengthens the brand’s presence while supporting both retail and design offerings.
LOCATION
Yellowknife, NWT
INDUSTRY
Home furnishings + decor retail
Industrial Interior Design
DELIVERABLES
Brand strategy and direction
Visual identity system
E-commerce website and digital experience
Product photography and content direction
Marketing and brand applications
The e-commerce website for Charlotte Henry Home was developed through a collaborative and strategic process, ensuring the final experience reflects both the brand’s aesthetic and its business goals. Working closely with Charlotte, we created a clear and intuitive navigation through wireframing, designing a seamless user journey that supports both product discovery and service-based offerings.
To bring the brand to life online, I incorporated a collection of custom photography, much of which I personally captured, to create a cohesive and elevated visual experience that aligns seamlessly with her overall brand presence. Paired with SEO-focused content writing, the website communicates directly to her ideal clients, balancing storytelling with clarity to guide users through her offerings.
The e-commerce platform allows customers to shop effortlessly from the comfort of their home or office, with convenient options for in-store pickup or local delivery. A key component of the website was the integration of her commercial interior design services, positioning the brand as both a curated retail destination and a trusted partner for thoughtfully designed spaces.
In addition to the website, I continue to support Charlotte Henry Home through ongoing social media strategy and content creation. The majority of the imagery of the store and in-store product photography, as seen above, has been captured by me to ensure a cohesive and elevated visual presence. Combined with curated content and brand-aligned storytelling, this approach creates a consistent and recognizable identity across her platforms.
This strategy strengthens audience engagement while reinforcing her expertise in home decor and interior styling. Each piece of content is intentionally designed to connect with her ideal audience, build trust, and drive traffic back to her website.
By aligning her social media presence with her website experience, every touchpoint feels cohesive and strategic, supporting long-term brand growth and positioning Charlotte Henry Home as a go-to destination for curated interiors and elevated living
As part of ongoing digital brand application, I developed this reel to support Charlotte Henry Home’s partnership with DoorDash. Created during the depth of winter, the content responds to seasonal behaviour, positioning delivery as a seamless solution for clients who prefer to shop from the comfort of their home or office.
Testimonial
Charlotte Henry
OWNER
Before working with Adele, my brand didn’t fully reflect the quality and intention of my business. There was a disconnect between my in-store experience and how I showed up online.
Adele’s process brought immediate clarity and direction. She understood my vision intuitively, and I trusted her completely with my brand—which made the entire experience seamless.
The result is a cohesive, elevated brand that feels aligned across my website and social media. I’ve seen stronger engagement and feel far more confident in how my business is presented. Most importantly, I now feel fully aligned with my brand—and proud of how it shows up.
Charlotte Henry Home