Mint Hair Lounge
Mint Hair Lounge is a modern salon in Yellowknife known for its elevated client experience, skilled stylists, and welcoming atmosphere. Focused on personalized service and contemporary hair care, the salon provides professional styling, colouring, and treatments that help clients look and feel their best.
Mint Hair Lounge required a brand that reflected its modern aesthetic and high quality service. Through thoughtful research and creative exploration, a refined visual identity was developed to capture the salon’s clean, sophisticated style while strengthening its presence within the local beauty community.
LOCATION
Yellowknife, NWT
INDUSTRY
Personal Care & Beauty
DELIVERABLES
Brand Guidelines,
Brand Positioning + Architecture,
Creative Direction,
Design Asset Production,
Print Assets,
Social Media Assets
Branding
The visual identity extends the fluid elegance of the logo through clean typography, soft colour contrasts, and a continuous line motif inspired by the movement of hair. Carried across brand applications, this element creates a cohesive visual system that reflects Mint Hair Lounge’s modern sophistication and elevated salon experience.
The logo was designed to reflect the movement and artistry behind hairstyling. The custom “M” was hand drawn to capture the fluid motion of hair, symbolizing the evolution of styles, cuts, and personal expression. This flowing gesture brings a sense of softness and sophistication to the mark while creating a distinctive visual anchor for the Mint Hair Lounge brand.
Testimonial
Elizabeth Ferrier
OWNER
Adele was incredible to work with throughout the entire process. She took the time to understand the vision for Mint Hair Lounge and translated it into a brand that truly reflects the salon’s style and atmosphere. The final identity feels modern, elegant, and completely aligned with the experience we want to create for our clients.
Mint Hair Lounge